In the quietude of 2020’s global lockdown, amidst a world paused by uncertainty, two spirited souls, Dee and Rashmee—mothers, dreamers, and aficionados of the finer scents in life—birthed J’YUG Perfumes. Their journey, fueled by a passion for perfumery and a concern for the prevailing trend of transient, lackluster fragrances, began in the humble confines of a garage in Australia. They envisioned a sanctuary for scent lovers, where quality doesn’t come at a premium, but as a standard.

At the heart of J’YUG lies a story of resilience and innovation. Disturbed by the sight of individuals settling for fleeting fragrances that barely linger, Dee and Rashmee set out to challenge the status quo. They embarked on a quest not just to create perfumes but to redefine the essence of lasting luxury. J’YUG was to be more than a brand; it was to be a beacon for those in pursuit of scents that spellbind, narrate tales, and leave a lingering presence, all while being accessible.